This is not a cheap or simple process, and it’s important to establish a baseline budget before you begin contacting projection professionals.
The average projection mapping service costs about $10,000 per one-minute of 3D video content. But in addition to the cost of the video development time, you’ll also need to take into consideration the cost of the projectors, media server, and hard drive.
Another factor to consider is the size of the surface on which you will be projecting the content. Larger and more complex facades will require a bigger investment in the equipment, as more projectors will be needed and coordination of all of the design elements may be more complex.
If you are operating with a smaller budget, you might consider simply projecting content onto a smaller surface area, such as a pillar or one wall. Ensure that your projection surface is located in an area with high levels of foot traffic to ensure the optimal audience engagement.
Another great way that companies are reducing the complexity and therefore the cost of their projection mapping projects is by using 2D instead of 3D content. Choosing 2D features helps cut down on the complexity of rendering 3D features on real-world objects. You may be able to achieve that ideal impact at the event with 2D modeling rather than 3D content.
Discuss creative ways to reduce costs with your service provider. A venue walkthrough with your event partner is essential to discover more about your projection options and find unique methods for capitalizing on the value of the technology.
One final element to consider when analyzing the price is while it’s by no means inexpensive to build a captivating projection for your event audiences, the ROI has the potential to be significant.
The data shows that event organizers who use projection mapping for their promotions may achieve far higher social media sharing numbers and gain significant traction online.
You’ll likely experience a large boost in your digital following with this type of investment, so growing companies should consider how to allocate their budget for projection services.