Now that you have a little more information about the technology and how it's changing brand promotion across the globe, you're probably wondering how you can begin your upcoming projection mapping project.
Let's review some elements to consider for your own projection mapping experience and how to harness each of these elements to ensure the best return on your investment at upcoming events.
When reviewing your projection mapping options, consider how to tell the story of your brand using the technology.
For example, a car company wishes to promote its new vehicle and uses projection mapping to show the engineering behind the vehicle and to tell the story of how the vehicle is manufactured.
Using a narrative-based structure with your brand’s promotions helps reach your core audience with important messaging. The process allows you to shape how the audience feels about your brand and highlight your latest products and services. Projection mapping has the capacity to influence audiences in a way that few other technologies can, and deciding on the right story to tell helps your company capitalize on its value.
One of the reasons many companies fail to capitalize on the value of projection mapping is due to time constraints. If you are attempting to film content but choose your service specialist within a few weeks of your event, you’re unlikely to achieve the maximum impact you desire.
Creative uses of projection mapping technology should begin at least two months before the event, to give both technical staff and your team time to collaborate and complete the finished project. Giving the technical staff more time will result in the best value for your money.
Make sure you carefully review all aspects of the venue in your planning process. The larger the event venue, the more projectors you’ll need, which increases the total outlay for the project.
You don’t need to completely change the environment for your viewers to enjoy an unparalleled event experience. You simply need to craft an effect which connects your audience with a sense of wonder. The creativity of the technical team will be the most essential component of a successful presentation.
Consider the viewpoint of the audience from all angles, so you have the optimal viewing points covered with your projection. Also, consider how the audience will move around the room if the projection is an ongoing feature. Test all viewing angles within the venue to ensure the maximum appeal for each individual audience member.
Typically, content for projection mapping includes 2D and 3D models, as well as some form of graphic content. It's critical to build your catalog of content so you may combine it to create multiple new effects. For example, museums utilize projection systems to take visitors on a journey through history.
Having a large back catalog of 3D and 2D designs can help you impress audiences with your range of projections. It's another reason why it’s so important to consult with your service provider early in the process to ensure the ideal projection content is created.