ON Services served as the full-service AV production partner. We managed a multi-session program with 11 dedicated recording rooms, running alongside the primary general session and multiple breakout spaces. Project Manager Jonathan Cruz led the team from initial planning through onsite execution, giving the client one point of accountability from the first planning call to the final tear-down.

Higher expectations (again). Tighter resources (even tighter than 2026). Smarter strategies. Discover how to maximize your event budget, increase attendee engagement, and deliver more impact without adding complexity.

The Challenge: Managing a Complex Convention Center Production Seven LED sponsor activations. A 67-foot full-motion LED arch. Hundreds of moving parts behind the scenes. At the American College of Rheumatology's Convergence 2025, ON Services brought large-scale production, content management, and sponsor experiences together under one coordinated team. From navigating complex union labor requirements at Chicago's McCormick Place to delivering session recordings within 24 hour

When the Society for Surgical Oncology brought its 2026 Annual Meeting to Phoenix, ON Services delivered a fully integrated AV experience for nearly 700 presentations and more than 1,150 attendees over three days.

Walk almost any show floor, and you can see how the word activation has drifted. It may describe a touchscreen, a branded game, a photo moment, a lead-capture form wearing a costume, or a complicated piece of technology waiting for someone to explain it. Some of those experiences are excellent. Many are just there to fill a box.

Too often, breakout sessions receive minimal planning attention. Event teams focus on keynote speakers, main stage production, and overall conference flow—then hastily schedule breakouts in whatever rooms are available, often with minimal technical support or thematic consideration.

The question for associations is no longer just how do we put on a great event? Instead, it's how do we make that event matter 12 months from now?