Immersive Tech, Real Connection:
How ON Services Is Powering the Future of Experiential Events
By Kirk Saboda, Senior Director, Corporate Sales and Enablement, ON Services, October 9, 2025
In today’s experience-driven landscape, attendees expect more than just content—they want connection. They want to be immersed, engaged, and inspired. As the event industry evolves, one trend is rising above the rest: tech-enhanced experiences that foster authentic human connection. ON Services isn’t just responding to this shift—we’re leading it.
The Rise of Immersive, Tech-Driven Events
From AI-powered personalization to interactive LED environments, technology is transforming how audiences engage with events. But it’s not about flashy gimmicks—it’s about creating meaningful moments that resonate long after the lights go down.
Attendees are craving:
• Personalized experiences that reflect their interests and values.
• Immersive environments that transport them beyond the ballroom.
• Interactive elements that invite participation, not just observation.
This is where ON Services thrives. Our production teams specialize in crafting experiences that blend cutting-edge technology with strategic storytelling—turning passive attendees into active participants.
ROE LED Displays: The Canvas for Connection
ROE Visual LED panels play a central role in many of our most impactful productions. Known for their stunning resolution, modular flexibility, and reliability, ROE products allow us to build environments that are as dynamic as they are beautiful.
Here’s how we use ROE technology to elevate events:
• Immersive storytelling: Curved LED walls and tunnels that surround attendees with brand narratives.
• Real-time personalization: Displays that adapt based on attendee data or interaction.
• Hybrid-ready visuals: Seamless integration with AR/VR platforms for hybrid and virtual audiences.
• Sustainable design: Energy-efficient panels that support eco-conscious production goals.
ON Services in Action: Real-World Example
Boomi Case Study: Annual Sales Kickoff
Hilton Washington DC
600-Person Sales Team | Plenary + Leadership Sessions | Scenic LED + Immersive AV
A leading enterprise software company partnered with ON Services to produce their annual Sales Kickoff, bringing together 600 members of their national sales team. The event, hosted at the Hilton Washington DC, was designed to energize, align, and inspire through a high-impact production experience.
To create a visually immersive environment, ON Services deployed a mix of ROE Graphite 2.6 LED displays, using both 500mm x 500mm half panels and 500mm x 1000mm full panels.
The main center-stage video wall anchored the experience, while two side screens supported it with iMag and dynamic content. Together these panels delivered seamless, brilliant visuals that captured the audience’s attention and elevated the entire presentation.
Our team provided full-service production support, including:
• Audio and Lighting• Scenic and Thematic Design
• Content Integration
• Show Development and Flow
The result was a seamless, high-energy experience that kept attendees engaged from the opening keynote to the final leadership session—reinforcing the client’s brand and strategic vision.
Why It Matters
Incorporating immersive tech isn’t just about keeping up with trends—it’s about delivering value.
When attendees feel seen, heard, and engaged, they’re more likely to:
• Stay longer
• Share their experience
• Return next year
• Advocate for your brand
And with ON Services, clients don’t need to juggle multiple vendors. We offer end-to-end production, from concept to execution, backed by decades of experience and a passion for innovation.
Looking Ahead
The demand for immersive, tech-enhanced events will only grow as we move into 2026.
Whether it’s a corporate summit, a nonprofit gala, or a high-stakes product launch, ON Services is ready to help you create experiences that connect—and convert.
Behind the Scenes with ON Services: Your Questions Answered
Q: What makes ON Services different in the immersive event space?
A: We don’t just add tech—we integrate it with purpose. Every LED wall, AR moment, and interactive display is designed to deepen audience connection and drive measurable outcomes.
Q: How do ROE LED panels enhance the attendee experience?
A: ROE panels allow us to build dynamic environments that respond in real time, adapt to audience interaction, and deliver stunning visual impact—whether in-person, hybrid, or virtual.
Q: Can ON Services support both large-scale productions and quick-turn activations?
A: Absolutely. Our teams are equipped to handle everything from high-profile summits to fast-paced pop-up events, with full-service production that’s agile, strategic, and seamless.
Q: What’s next for immersive event tech? A: Expect deeper personalization, smarter data integration, and even more creative use of LED and AR/VR platforms. We’re already building for what’s next—and helping clients stay ahead.
Kirk Saboda, Senior Director, Corporate Sales and Enablement, ON Services
Kirk Saboda has more than 20 years of audio visual and technology management to his credit. Kirk’s hands-on management style leads to knowledgeable and effective audio-visual solutions. With ON Services, Kirk leads the corporate staging sales division.
Get in Touch with Kirk:
Main: (770) 457-0966 | Direct: (845) 500-5101
ksaboda@onservices.com