The simplest form of projection mapping is object video mapping. This allows you to turn simple objects at your event into engaging and mesmerizing display features. For example, dull pillars can be turned into vibrant, colorful patterns that add an extra layer of creativity to your event.
Image: Object video projection turned this ordinary ballroom into a spectacular setting at the Driskill Hotel in Austin, TX. Courtesy of Tony Durand.
The options are truly endless - create realistic planets out of spheres, bring ancient art to life, or create stunning visuals on cars. With the right technology, you can use object video mapping to craft a visual story, compelling brand message or surprise and delight an audience.
Image: Courtesy of Ideum
Image Courtesy of Pinterest and Projection Mapping
This method is used for interior walls of a venue, sometimes seen in the form of a panoramic. This type of projection builds on object video mapping by creating a truly immersive experience inside any given venue but is more difficult to construct.
In terms of complexity, moving further up the ladder is a full dome projection. When the projection takes the form of a sphere and covers the entire wall and ceiling area of the structure. Keep in mind that not every venue can use this technique. A large area must be covered and it requires more equipment and, therefore, a larger budget.
Image: An example of dome projection mapping.
A quite popular approach is architectural mapping, which consists of projecting an entire video on the surface of a building. This turns ordinary, familiar structures into truly unique works of art and leaves a lasting impression on the audience. It also takes the most planning and work to create, so it is typically reserved for large, spectacular events that draws in big crowds.
Image: Global Manufacturing and Industrialisation Summit (GMIS)
The Empire State Building used projection mapping to raise awareness for endangered animals by projecting animals, like this bengal tiger, across the building.
If you aren’t implementing projection mapping into your events yet, it’s time to consider it. You don’t need to cover an entire building to wow your audience. No matter the size of your venue or how many in attendance, a dynamic visual presence can go a long way in creating an engaging and successful event.