How to Drive Year-Round Member Engagement Through Events
Solving the Post-Conference Drop-Off: Strategies for Sustained Connection with ON Services
By Kirk Saboda, Senior Director, Corporate Sales and Enablement, ON Services, September 3, 2025
Key Highlights:
Year-Round Engagement: Discover how associations can maintain member interest beyond the annual conference.
AV-Driven Strategy: Learn how ON Services supports immersive, branded experiences that build lasting connections.
Today’s Challenge
Associations have long understood the power of events to drive member engagement, education, and community. Annual conferences serve as cornerstone experiences—bringing together thousands of professionals for immersive learning and networking. But the most successful associations don’t stop there.
They’ve built ecosystems of engagement that extend far beyond the annual. Regional meetings, virtual symposia, and specialty workshops create ongoing touchpoints that reinforce value, deepen relationships, and keep members connected year-round.
ON Services helps associations and member-driven organizations elevate their events with immersive AV production, content support, and seamless execution that keeps members coming back.
Events as a Strategic Engagement Engine
Events aren’t just about logistics anymore. They’re powerful ways to build community, educate members, and encourage them to stay involved. ON Services helps organizations create memorable experiences that show value and strengthen member connections.
Accomplish your association’s year-round engagement with ON Services as a trusted production partner.
1. A Proven Strategy in Action
This multi-tiered approach isn’t new—it’s proven. Medical associations have been executing it for years, using smaller events to feed into the momentum of their annual gatherings. These touchpoints offer:
- Localized access to education and networking
- Virtual flexibility for busy professionals
- Specialized content tailored to niche interests
Together, they create a rhythm of engagement that strengthens member loyalty and amplifies the impact of the annual event.
Tip: Use your flagship event as a springboard—capture momentum and promote upcoming opportunities to stay involved.
2. Extend the Life of Your Content
Capture and share high-quality presentations with speaker services and content management. Repurpose content into on-demand sessions, highlight reels, or short clips.
Tip: Create a “Top Takeaways” video series or recap email campaign to reinforce key messages and drive traffic to your member portal.
3. Make Every Experience Feel Intentional
From general sessions to breakouts, ON Services helps you design spaces that reflect your brand and mission—scenic design, lighting, projection, and more.
Tip: Use consistent visual branding across all events to reinforce recognition and trust.
4. Support Speakers and Staff Behind the Scenes
Speakers and teams play a vital role. ON Services provides speaker-ready rooms, content testing, and backstage support to ensure smooth execution.
Tip: A well-supported speaker is more confident—and more engaging. Invest in their experience, too.
5. Partner for Peace of Mind
Planning multiple events can be overwhelming. ON Services brings technical expertise, creative ideas, and seamless execution so you can focus on your members.
Tip: Build a long-term relationship with a production partner who understands your audience and goals.
Conclusion: Spotlight on Success
Associations that embrace this rhythm of engagement are seeing results: stronger member retention, increased participation, and more meaningful connections. By pairing their strategic calendars with immersive production and smart content repurposing, they’ve created environments where learning and community never pause.
ON Services is proud to support these efforts—bringing technical expertise and creative vision that amplify impact across every touchpoint.
Let’s bring your next event to life.
Contact us to start planning >>
Your Questions Answered
Q: Why should associations host more than one event per year?
A: Frequent touchpoints build stronger member connections and maintain engagement.
Q: How can event content be reused effectively?
A: Through recap videos, highlight reels, and on-demand sessions that extend the event’s impact.
Q: What makes ON Services a valuable production partner?
A: Their expertise in AV, scenic design, speaker support, and seamless execution across all event types.
Q: How does ON Services support speakers and staff?
A: With backstage coordination, speaker-ready rooms, and content testing to ensure confidence and quality.
Q: What’s the benefit of consistent branding across events?
A: It reinforces trust, recognition, and a unified member experience.
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Kirk Saboda, Senior Director, Corporate Sales and Enablement, ON Services
Kirk Saboda has more than 20 years of audio visual and technology management to his credit. Kirk’s hands-on management style leads to knowledgeable and effective audio-visual solutions. With ON Services, Kirk leads the corporate staging sales division.
Get in Touch with Kirk:
Main: (770) 457-0966 | Direct: (845) 500-5101
ksaboda@onservices.com