what is your why, creating purposeful experiences

What is Your Why? Creating Purposeful Experiences

By Lauren Mayda, Senior Account Manager, ON Services, August 3, 2023

In the world of live events, human interaction comes to life, ideas are exchanged, and connections are forged.

These events often have some theme or can be categorized by the nature of the event (e.g. a Sales Kick Off meeting, a Trade Show, a User Conference, a Product Launch), but behind the scenes, and less often discussed is the "Why", or that underlying purpose for the event and the outcome to be achieved. By creating purposeful experiences that resonate with your audience, you'll unlock the true power of live events. So, let's dive in, get to your "Why," and learn how to infuse a sense of purpose into your events to craft experiences that leave a lasting impact.

The Power of Purpose

Picture a successful live event – it all begins with a powerful sense of purpose. Knowing the "why" behind your event serves as the North Star, guiding your every decision and igniting the passion of your organizers and participants.

Unraveling the purpose goes beyond mere goals or financial gains. It involves uncovering the core values, mission, and vision of your organization or community. Whether you seek to foster creativity, enhance employee engagement, encourage industry collaboration, or drive societal change, a well-defined purpose sets the stage for a truly remarkable event. Take the time to deep dive on these things to get a true understanding of your “Why” and leverage that well defined purpose to feed the experience you’re about to create.

Creating Purposeful Experiences

1. Align Content with Purpose

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Like puzzle pieces falling into place, your event's content should seamlessly align with its purpose.

From captivating keynote speeches to thought-provoking panel discussions and engaging workshops – each element should contribute to the overarching message and embody the event's objectives.

2. Engage and Interact

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Forget one-way streets; let's create lively, bustling town squares! Active participation is key to a meaningful experience. It's the difference between listening to a biology lecture back in school vs working on an experiment in the lab (way more exciting!).

Incorporate interactive technology, workshops, live polls, Q&A sessions, and group activities to keep attendees fully engaged and involved in the event's narrative. Make the experience tactile and hands-on, so the audience feels connected to your purpose.

3. Design Immersive Environments

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Step into a world that breathes the essence of your event's purpose.

By carefully curating the physical space and ambiance, from stage setup to decorations and branding, you'll immerse your audience in an unforgettable experience that reflects your event's core values.

4. Cultivate Networking Opportunities

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Let the magic of connection unfold! Networking is a potent catalyst for collaboration and growth. Leverage technologies and gamification to encourage attendees to mingle and bond with like-minded individuals who share common interests aligned with your event's purpose.

The seeds of collaboration planted here can bear fruit long after the event ends.

5. Measure Impact

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How far did your event's ripples reach? Measuring success goes beyond head counts and revenue. Implement post-event surveys, gather feedback, and track the actions participants take afterward.

This insightful analysis will help you refine future events, ensuring they leave an even more significant impact.

Live events, whether corporate meetings, association conferences, or trade shows, hold immense potential to create transformative experiences for participants. However, to truly harness this potential, event organizers must first understand the "why" behind the event – its purpose. By aligning all aspects of the event with its purpose, from content to engagement strategies, and by creating immersive environments that reflect its values, organizers can craft purposeful experiences that resonate deeply with the audience.

growing from adversity So, what is our "Why"? At ON Services, we exist to create powerful experiences that move audiences to action.

We do this collaboratively with our clients by seamlessly combining creativity, technology, and great execution. Whether the goal is to move the audience through motivation (like a Sales Kick Off meeting), or to inform and build brand loyalty (like in a User Conference or Product Launch), or to educate and train (like in an Association Conference), we're there to amplify our client's purpose, reaching audience members to leave a lasting impression. Together, we create powerful experiences. #AlwaysON

ON Services helps clients move their audience to action through powerful live events.
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